Lucky strike logo3/2/2023 ![]() ![]() A limited supply of each was available, and substitute materials made the package look drab.ġ2. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. ![]() In a famous advertising campaign that used the slogan “Lucky Strike Green has gone to war”, the company claimed the change was made because the copper used in the green color was needed for World War II. The brand’s signature dark-green pack was changed to white in 1942. American engaged in a series of advertisements using Hollywood actors as endorsers of Lucky Strike, including testimonials from Douglas Fairbanks, concerning the cigarette’s flavor, often described as delicious due to the tobacco being toasted.ġ1. The company’s advertising campaigns generally featured a theme that stressed the quality of the tobacco purchased at auction for use in making Lucky Strike cigarettes and claimed that the higher quality tobacco resulted in a cigarette with better flavor. That campaign worked: “Reach for a Lucky instead of a sweet” was associated with a 200 percent increase in market share.ġ0. In the 1920s and 1930s, ads for the cigarette told women “When tempted, reach for a Lucky instead you will thus avoid overindulgence in things that cause excess weight.”ĩ. The brand was the first to connect smoking to weight loss with an advertising campaign targeted to women that advocated lighting up as the way to combat sugar cravings. You canavoid storing cookies on your hard drive and the display of Web Beacons by choosing to accept in your browser settings, “cookies” (in MS Internet Explorer under “Tools> Internet Options> Privacy> Settings”, in Firefox under Tools> Settings> Privacy> Cookies), we would point out however that this may prevent you from using all the features of this website.īy using this site you agree to the processing of data about you by Google in the manner described, and agree to the aforementioned purpose.READ ΝΕΧΤ When was Mona Lisa removed from the Louvre?Ĩ. Google will not associate your IP address with any other data held by Google. Google may also transfer this information to third parties where this is required by law, or where such third parties process the information on Google’s behalf. Google will use this information to evaluate your use of the site in order to show and compile reports on website activity and ads for website operators and providing other services with website and internet related services. The information generated by the cookie and/or Web Beacon is information about your use of this site (Url), including your IP address and will be transferred to a Google server in the U.S. Through the use of Web beacons simple actions such as the visitor traffic to the website can be recorded and collected. Google Adsense also uses so-called “Web Beacons” (small invisible images) to gather information. Google Adsense uses “cookies” (text files) that are stored on your computer and allows an analysis of the use of thiswebsite by you. This website also uses Google Adsense, a Web-advertising-service of Google Inc., United States (“Google”). Keeping this cookie enabled helps us to improve our website. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |